I'm a seasoned content and marketing leader with over a decade of experience in writing, editing, SEO, and content strategy. I lead projects from initial briefing to launch and beyond, with direct management of day-to-day process, workflow, and team development. I’m passionate about creating impactful content that puts the audience first while driving the bottom line.
Content Strategy
I’m driven by data, but numbers don’t always tell the full story. Behind every metric is a human behavior, a question being asked, or a need that hasn’t been fully met. To me, content strategy is about connecting the dots—using data to surface trends, then digging deeper to understand why something worked (or didn’t). It’s that blend of analytical and editorial thinking that leads to real results.
Writing and Editing
Too often, I see bad, boring, or overly sales-y writing that focuses too much on what a company wants to say (“Here’s why we’re great”) and not enough on what their audience actually cares about (“Here’s what you need and how we deliver that”). My approach prioritizes the reader—speaking their language, solving their challenges—to make sure your content not only reaches the right audience but genuinely resonates with them.
As a manager, I’m invested in my team’s growth. I lead with empathy and look for opportunities to coach through learning moments or expand new skills. As a project manager, I’m a proactive problem-solver who’s always thinking a few steps ahead—whether that means streamlining a workflow, rethinking a process, or finding smarter ways to collaborate.
Team and Project Management